February 23, 2012

Jungling’s Gems

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Pinterest – Hot 2012 Site

It seems like everything I’ve recently read in the technology sphere is pointing to Pinterest.  Pinterest has been around for a couple of years, but has most recently become popular over the past few months. What is Pinterest?  According to Pinterest, they are one of the fastest growing social services in the world. Their goal is to “connect everyone in the world through the 'things' they find interesting”. Pinterest is … [Read More...]

DetroitTigersBannerAd

The Magic of Remarketing

Many consumers visiting your website leave without ever converting.  These are your most valuable prospects -- they have shown an interest in your business by visiting your site.  Remarketing remembers consumers who visit your website and then displays your creative banner ad on other media sites they visit.  This technique creates top-of-mind awareness for your brand and helps bring consumers back to your site.    Search advertisers can use … [Read More...]

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Increase Brand Awareness with Display Marketing

Have you ever surfed the web and seen a banner ad for a local home improvement company on a Do-It-Yourself Home Improvement website?  Or perhaps you have encountered a banner ad for a local auto dealer on a nationally recognized sports website (like cbssportsline.com, for example) just a few days after browsing reviews on CarandDriver.com or, perhaps, after researching used car prices on MotorTrend.com.  Both are examples of effectively leveraging display … [Read More...]

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Best Troy Chamber BRG & Blogging Benefits

Approximately one year ago I joined the Troy Chamber of Commerce and, shortly thereafter, joined one of the Chamber's best BRG groups.  Our BRG group (BRG IV) meets on the first and third Tuesdays from 7:30AM - 8:30AM of every month on the 10th floor of the Columbia Center (in the conference room of Giarmarco, Mullins & Horton).  If you would like to come visit our group and check it out, please just comment below and I will be happy to pass along your … [Read More...]

2012MarketingResolutions

Marketing Resolutions for 2012 for the Business Owner

With 2012 but a few days away – and with the marketing landscape drastically different than from even one year ago -- we wanted to create a list of ideas that can help jump-start your marketing in the New Year.   This list isn’t intended to be exhaustive; it is meant to get your creative juices flowing.  It does require time – and it does require a coordinated strategy.  If executed appropriately, however,  it can yield … [Read More...]

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