The non-profit organization, CARE of Southeastern Michigan, (formerly CARE of Macomb) is one that is near and dear to me. I’ve spent some time volunteering with different programs of theirs over the past several years. As a digital marketer, I want to spotlight CARE’s Facebook strategy to highlight what they do right and how other organizations (non-profit or otherwise) can use similar techniques.
As of September 26, 2011, 92 people have ‘liked’ the CARE Facebook page. Although this number is relatively small, the way CARE creates meaningful content and actively engages with their “fans” more than makes up for the smaller number of “likes.”
For example, virtually immediately after an event (the latest event being the Annual CARE Tea & Luncheon), pictures are posted. Statuses are updated almost every other day. The most important thing that CARE does, however, is post meaningful content.
CARE's mission statement is this:
“[E]ducate, link and support individuals, families, businesses and communities affected by family concerns, workplace challenges, mental health conditions and the misuse of alcohol, tobacco, and other drugs in Southeastern Michigan.”
In addition to the posting of relevant and timely content, CARE also actively engages with their “fans” by asking and responding to questions relevant to their agency and industry. Parenting topics, in particular, seem to be quite popular.
CARE definitely uses Facebook in a way that is meaningful for their organization and "fans." Does your organization utilize Facebook to create meaningful content and engage with your fans?
-Angela
About Angela