Is your business currently on Facebook? With an estimated 750+ million people on Facebook, I can think of a couple of reasons to invest in a company/business page. Shown below is a compilation of just some of the benefits to having a business page on Facebook:
- Facebook provides a great medium for interacting and engaging with clients & prospects. Should you ever need to do crisis PR, Facebook is one of the first places you would want to turn.
- It’s free and easy to get information out to many people at once.
- When your followers share your posts, an exponential number of other people may end up seeing those posts—creating a greater chance for further interaction & engagement.
- Much like a website, it is expected that businesses have kept up with the times and are utilizing social media. It's simply a matter of perception and credibility.
- It’s yet another way to showcase your expertise in your particular field or industry.
- It’s an easy and effective way to launch a very targeted promotion or campaign.
- It’s easy to maintain. It doesn’t take a lot of time to check the page, make a quick post or respond. A relatively minimal amount of time daily can be dedicated to this task.
- Facebook is useful for almost any kind of business — particular if your business model is business-to-consumer. For example, restaurants can give away promotional deals like a free appetizer, marketing companies can provide a discount off of their services and gyms can offer a special monthly deal. Virtually any type of business would find these promotions useful in gaining fans and loyalty.
These are just a few of the reasons your business should have a Facebook page. Have you created yours?
-Angela
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