With 2012 but a few days away – and with the marketing landscape drastically different than from even one year ago — we wanted to create a list of ideas that can help jump-start your marketing in the New Year. This list isn’t intended to be exhaustive; it is meant to get your creative juices flowing. It does require time – and it does require a coordinated strategy. If executed appropriately, however, it can yield significant results.
If we can be of any help in this effort, please let us know.
Without further ado, and, in no particular order:
- Create a Google Plus brand (business) page
- Develop a content strategy (blue-print)
- Incorporate QR codes into your offline marketing collateral
- Optimize your website for smartphones & tablets so that the user experience on such devices remains positive
- Create a corporate blog – the cornerstone of any digital marketing strategy – and post regularly
- Implement a social media strategy – and policy
- Brand your YouTube Channel
- Schedule social media training for you and your team so that your organization can effectively enhance branding & lead generation efforts with social media
- Design campaign-specific landing pages on your website where you can convert your visitors into customers
- Create a Facebook landing (welcome) tab
- Initiate a process to measure phone calls, emails and form submissions
- Run a Google Adwords campaign
- Hyper-target your target audience with Facebook ads
- Optimize your website for keywords that would be searched on Google by your prospects
- Create a video and syndicate it to video-sharing sites
- Optimize your Google Places listing by submitting videos, photos and encouraging reviews
- Consistently tweet
- Utilize 3rd party apps such as Hootsuite, CoTweet and Tweet Deck to increase social media efficiency
- Link your Twitter Account to LinkedIn
- Create a Mobile App for your Business
- Integrate social media into your website (displaying latest tweets, Facebook stream, etc.)
- Display call-to-actions on all pages of your website
- Execute email campaigns targeted to clients, prospects and those with whom you network
- Run focused, marketing campaigns (monthly, quarterly) and make sure all social media efforts revolve around that campaign
- Write press releases and syndicate them
- Remarket
- Participate in LinkedIn Groups and answer questions to increase your trust & credibility
- Offer Foursquare specials (for you business-to-consumer, brick-and-mortar businesses)
- Reduce or significantly decrease your dependence on Yellow Page advertising
- Monitor your brand, products and competition online with Google Alerts or other monitoring sites
- Respond to comments made by your fans & followers – and engage with them
These are just a sampling of ideas. If you have additional thoughts, please comment below.