Approximately one year ago I joined the Troy Chamber of Commerce and, shortly thereafter, joined one of the Chamber's best BRG groups. Our BRG group (BRG IV) meets on the first and third Tuesdays from 7:30AM – 8:30AM of every month on the 10th floor of the Columbia Center (in the conference room of Giarmarco, Mullins & Horton). If you would like to come visit our group and check it out, please just comment below and I will be happy to pass along your name to our chairperson.
With my 5-minute Troy Chamber BRG presentation slated for Tuesday (2 days away) I plan to take those five minutes to demonstrate first-hand the benefits that blogging can have on your organization's lead generation efforts. There are several benefits of blogging:
- Blogging not only helps position your organization as industry experts, but it also helps instill your organization with trust and credibility.
- By allowing comments and a dialogue on your blog, your organization is able to listen, engage and adapt the message to your clients and prospects.
- Blogs can help your organization rank well with search engines (think Google) because, with each post, you are creating relevant and unique content. With a coordinated strategy in place, blogging can be one of the most effective ways to ultimately help your organization rank well for the keywords that are relevant to your business.
Example of Optimizing Keywords in a Blog Post
In this particular post, I am — at least in part — optimizing for the keyword phrase, "Best Troy Chamber BRG." My guess is that shortly after publishing this post (perhaps even a couple of hours later) if you were to go to Google and type in the keyword phrase "Best Troy Chamber BRG" into the Google search box, this blog post will achieve a page 1 Google
While it is true that very few people will actually type that search phrase into Google, similar strategies will work for more popular phrases — and for phrases that are more relevant to your business. That's why keyword research and developing an overarching strategy is so crucial for success. Please let me know if I can be of assistance in helping you or your organization create a blog and develop a strategy for your organization that will yield lead-generation success.
For those of you in Troy's best BRG Group, I will see you on Tuesday morning. For all others, happy blogging!