Pinterest – Hot 2012 Site

PinterestIt seems like everything I’ve recently read in the technology sphere is pointing to Pinterest

Pinterest has been around for a couple

of years, but has most recently become popular over the past few months.

What is Pinterest? 

  • According to Pinterest, they are one of the fastest growing social services in the world.
  • Their goal is to “connect everyone in the world through the 'things' they find interesting”.
  • Pinterest is a virtual online pinboard which allows you to organize and share the things you find and like on the web. 
  • Users can pin photos and information from all over the web into one category and then share it with a click of the mouse. 
  • Users can browse pinboards created by other people. This can give you new ideas and inspiration from others who share your interests.
  • According to statistics, the main users of the site are women between the ages of 18-34 years old who live in America's midwest. 
  • Pinterest is currently an invite-only platform.

Are you planning a wedding, or looking for that perfect appetizer for your meal?  Pinterest gives you ideas and inspiration. 

Why is Pinterest so Hot?

Social networks began with blogging.  With blogs, you had to write an entire blog post to express yourself. Then came Twitter and Facebook.  They allowed you to share a simple status update to express a thought on the web.  They also provided a means of sharing thoughts through "retweeting" updates on Twitter and "Liking" pages on Facebook.

According to Pete Cashmore at Mashable, Pinterest fits well into this network category by being a visual social network that organizes images by topic and lets you reshare with just one click. 

How successful is Pinterest?

According to Mashable, “Unique visitors to the site grew 400% from September to December 2011, and [during the first week in February] one study showed that Pinterest drove more visitors to third-party websites than Google+, YouTube and LinkedIn combined.”

According to comScore, the average Pinterest user spends 98 minutes per month on the site.  Pinterest reportedly reached 10 million users faster than any other in history.

Think individuals are the only ones benefiting from Pinterest?  Wrong.  Brands are also benefiting…  so be sure to check Pinterest out! 

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