Pinterest – Hot 2012 Site

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It seems like everything I’ve recently read in the technology sphere is pointing to Pinterest.  Pinterest has been around for a couple cialis vs viagra of years, but has most recently become popular over the past few months. What is Pinterest?  According to Pinterest, they are one of the fastest growing social services in the world. Their goal is to “connect everyone in the world through the 'things' they find interesting”. Pinterest is a … [Read more...]

Do What You Do Best: Just Don't Waste Your Time

Are you one of those companies who realize you need to market your products and/or services online, only to haphazardly throw something online just to show the world that you have a Facebook Business page, or a Twitter account?  Better yet, do you have a website, but haven’t had the time to update it for over a year?  As business owners, we know how busy day-to-day work can get.  However, we also know the need for consistent and effective marketing.  With the … [Read more...]

Facebook Deals

Facebook is unveiling their competition to Groupon called Facebook Deals.  It is being launched in 5 US cities. Directly from Facebook, “Deals gives businesses the opportunity to reward customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty. Deals connects businesses with people and helps them become an even larger part of their customers’ conversations.” Deals continue along the theme of … [Read more...]

Two Decades of Web Design

Web design is celebrating its 20 year anniversary.  Tim Berners-Lee created the first website back in 1991.  A year before that, he wrote the Hypertext Transfer Protocol (HTTP) and designed the Uniform Resource Locator (URL).  Web design has significantly advanced through the years - from its beginning with text-based sites to using tables, Flash, PHP, CSS, Javascript, XML, web 2.0 to now developing mobile sites that allow various formatting depending on the size of a … [Read more...]

Customer Intelligence

When you begin the process of developing a website, it is important to understand your target audience.  Are you targeting businesses or consumers?  What are their demographics?  Once the website is launched, it is important to monitor visitor behavior - tweak the pages that need tweaking, add additional pages, test different landing pages.   Different customer groups will interact differently with your website; therefore, remember to keep your website fresh, update web … [Read more...]