Digital Marketing & Internet Marketing Trends
Relevancy. We've said it over-and-over. Google – the world’s largest search engine with over 1 billion daily, worldwide search queries – is in the business of returning the most relevant search results (content) for its users. So what makes one piece of content more relevant than the other? That, my friends, is the burning question. Answer it correctly and take appropriate action – and you’ve got a leg up on your competition. … [Read more...]
[youtube]http://www.youtube.com/watch?v=-r-P4amnQ7U[/youtube] Blogs provide the opportunity to market, inform, demonstrate and elicit feedback from your customers / readers. It’s a known fact that keeping your website "fresh" encourages repeat web visits. Having a blog on your website is a great way to add content consistently and keep your site fresh – as well as to establish yourself as an expert, thought-leader and credible resource. Other reasons to start … [Read more...]
(1) Give your Company & Brand a Personality Writing a blog allows one to express the personality behind your company and brand. Your prospects and customers ultimately need to feel comfortable with you and your company if they are going to give you their business. Blogging allows you to showcase that you are knowledgeable in your industry and you are more than just a corporate brand; you are "real" people. (2) Easy Distribution At its very core, a blog is a … [Read more...]
Blogging may be the single-most important online strategy when it comes to enhancing your branding and credibility with your customers and prospects. Not only do keyword-rich blog posts increase your online visibility, but they are also advantageous in positioning yourself as an expert / authority in your field. Afterall, with whom are you more likely to do business... the person from whom you never hear... or the person who is consistently offering you tips, advice and relevant … [Read more...]