Delivering in the Clutch:  Making it all the way Home Rounding all the Bases In our October issue of Jungling's Gems (Making it to third base), we stressed the importance of measuring results and leveraging this information to make your online marketing as effective as possible.  As we stressed, utilizing web analytics provides you with critical information that you can use to determine how people are interacting (or not interacting) with your website. To further recap from … [Read more...]

Delivering in the Clutch:  Third Base Leveraging Measurement Tools Third Base. Third base in the baseball analogy is equivalent to measuring results. Third base is a critical third step in having an effective online marketing strategy.  It's not the final step, but it does build upon the the initial step of having that online presence and the second step of driving online traffic to your website. By taking full advantage of Measurement tools you are able to determine what is … [Read more...]

Delivering in the Clutch:  Second Base Making your Website Visible to Others Lead generation for most businesses is possible on the Internet. You will be surprised what good relevant content can do for website visibility and lead generation. You will be seen as a resource website and this builds credibility, which in turn, creates confidence for the visitor to engage with your company. Content is King Think creatively about the types of content you should upload to your website. … [Read more...]

Delivering in the Clutch:  Reaching First Base First Base.   As we all know from our days of playing Little League or sandlot baseball, reaching first base is the initial challenge.  It requires one to "get off the bench" and take some "swings."  First Base, at the youth, collegiate or professional level, is the first step when it comes to scoring runs and, ultimately, being successful. The analogy aptly applies to businesses as well with regards … [Read more...]