May 22, 2013

The Magic of Remarketing

DetroitTigersBannerAd

Many consumers visiting your website leave without ever converting.  These are your most valuable prospects -- they have shown an interest in your business by visiting your site.  Remarketing remembers consumers who visit your website and then displays your creative banner ad on other media sites they visit.  This technique creates top-of-mind awareness for your brand and helps bring consumers back to your site.    Search advertisers can use remarketing to create an … [Read more...]

It’s all about Lead Generation

[youtube]http://www.youtube.com/watch?v=pg8aWOhlBJM[/youtube] To generate a powerful ROI – an effective digital marketing plan aligns the tools, technologies & strategies with three business goals & objectives: Lead Generation is the second of these key business goals & objectives.  (The other two are branding/credibility and prospect & client communication/engagement). As most of you undoubtedly know, simply having a website is no longer enough.  The goal, … [Read more...]