During this past week, I was in Pittsburgh and visited the Kennywood Amusement Park. Amongst the laughs, screams, and sounds of the rides, I stopped to eat a slice of pizza with my family. While at the amusement park restaurant, I came across Pepsi cups with QR codes on the side. Wanting to know where the QR code would take me, I quickly whipped out my phone forgetting that I still possess a Motorola Razor. Like me, none of my family members own a smart phone, so I was … [Read more...]
Famous Dave’s: Strategies to Increase Loyalty
July 29, 2011 by Leave a Comment
Last Monday we celebrated my birthday with free BBQ ribs, courtesy of Famous Dave’s P.I.G. (“Pretty Important Guest”) Club. Although there are several places in-and-around Troy & Rochester Hills that offer birthday deals, Famous Dave’s of Rochester Hills, in particular, did an outstanding job of communicating that birthday offer – and ultimately, in securing dining loyalty through the use of digital technologies. Famous Dave’s provides four ways … [Read more...]
Frankenmuth, Michigan: Digital Marketing Leader?
June 6, 2011 by 4 Comments
Last weekend my wife, Teresa, and I, along with two of our friends, made the trip to Frankenmuth, Michigan, to watch what’s billed as the “Midwest’s Largest Olympic Style Event for Dogs,” the 2011 Dog Bowl. It had been about a year since we had last visited Frankenmuth – most likely for a chicken dinner at Zhenders or Bavarian Inn. Before last weekend I had always viewed Frankenmuth as a quaint, “old-fashioned” type of town – not … [Read more...]
QR Coding our Christmas Cards
December 7, 2010 by 2 Comments
Our Digital Supplement to this Year's Christmas Card In the coming days, some of you will likely receive our annual Christmas card in the mail. Although at first glance it will look like the typical card you will receive from your family and friends, you will likely notice something different about this card. In the lower right corner of the card you will notice a two-dimensional bar code -- also known as a QR (Quick Response) code. Those … [Read more...]