Digital Marketing & Internet Marketing Trends
Relevancy. We've said it over-and-over. Google – the world’s largest search engine with over 1 billion daily, worldwide search queries – is in the business of returning the most relevant search results (content) for its users. So what makes one piece of content more relevant than the other? That, my friends, is the burning question. Answer it correctly and take appropriate action – and you’ve got a leg up on your competition. … [Read more...]
Content Marketing & Trends in 2012 Last year – and rightfully so – there was an amplified emphasis on content marketing. We witnessed a significant increase in the number of small and medium businesses adopting integrated content generic cialis marketing strategies to engage with prospects and clients. There was also an increased adoption in Responsive Web design, targeted content distribution and the propensity for visual content. In 2013, we are likely to see … [Read more...]
Don't be that Connection You all recognize this LinkedIn connection – you know – the one who annoys you with 100 status updates a day – or the one who blasts the same (or slight variation thereof) status update 10 times a day for 26 consecutive weeks. Unfortunately, these non-value-adding status updates consume valuable real estate on your LinkedIn home page. Because status updates get abused from time-to-time, ” as a social media … [Read more...]
Overstated Direct Traffic & Understated Referral Traffic As business owners or marketing strategists, you’ve all likely experienced it. You developed a social media campaign and created a content marketing editorial calendar. You then executed on this carefully crafted strategy by leveraging various social media technologies/platforms including blog posts, Tweets, Facebook posts and email newsletters. As you recap the performance of this campaign, however, you … [Read more...]
For those fully leveraging LinkedIn, most will agree that this social platform is one of the most effective when it comes to lead generation, branding and enhancing trust and credibility with prospects. Skills & Expertise – An Under-Utilized Optimization Opportunity The LinkedIn’s Skills & Expertise section – an area on your profile where you can add up to 50 keywords -- is becoming an increasingly important consideration when it comes to optimizing your profile … [Read more...]