Digital Marketing & Internet Marketing Trends
If you’re like the typical Twitter user, you follow many different people – industry experts, thought leaders, friends, colleagues, competitors and so on. It doesn’t take long before your Twitter feed becomes unmanageable because of the sheer volume of tweets from those you’re following. Can you imagine having all papers within your filing cabinet unfiled – with no folders categorizing your work? That’s an apt analogy for Twitter, if you … [Read more...]
Twitter is an invaluable component of an effective digital marketing strategy. If you are a B2B company, Twitter provides tremendous opportunity to identify prospects in real-time and to engage with them. Twitter by the Numbers A little over one month ago in March, 2012, Twitter announced that there are more than 140 million active users and more than 340 million tweets per day. With such staggering real-time data there is, obviously, a lot of clutter and noise that needs to be cut … [Read more...]
It’s a common occurrence when attending a local, Chamber of Commerce or similar networking event free online auto insurance quotes that, upon learning that I am a digital marketing strategist and train organizations on how best to leverage social media, someone asks me about my thoughts on Twitter – and its value specifically for business purposes. They will often go on to say that they “understand” the value of Facebook or LinkedIn, for example, but are totally … [Read more...]
Twitter is a strategy that organizations can effectively employ to engage with clients and prospects, build loyalty and trust with followers and enhance the reputation for your business. Twitter is often-used in such areas as marketing, customer service, public relations and R&D. The following video illustrates the value of Twitter from a business perspective. If your organization isn't fully incorporating Twitter into an overarching digital marketing strategy -- or you … [Read more...]
There are many benefits to maintaining a Twitter account for your company. Twitter can help your business relay information, build on existing relationships and inform the public about ways your business can benefit them. I have compiled a list of Twitter terms and definitions that will help you properly utilize this social media platform. Mention This is used as a shout-out of sorts. You can enter the @ symbol before someone’s user name and this creates a … [Read more...]