Just when we were getting comfortable with local search, Google flipped everything on its head with the launch of their Place Search feature.  This new kind of local search organizes information around specific locations making it easier for users to compare places and decide where to go. If you've conducted a local search within the last week or so, you will have noticed a number of changes to the results page, including the following:

• Elimination of the 7-Pack Google Map listing
• Ranking algorithm for local listings has been updated
• Google Places pages have greater visibility
• Local results with more information (ie: 3rd party review sites)
• Information is grouped to make it easier to digest and compare
• New link for "Places" in the left-hand panel of the search results page so you can switch to these results whenever you want
• Google map now on the right side above the paid search listings, which scrolls as you scroll down the page

These new adjustments are a real game changer as far as local search is concerned.  We invite you to learn more and get answers to your questions by attending WSI's special webinar on November 23.  Register now.