Online Video
Market your Business Better with Video

With the advent of digital cameras, Flip Video Camcorders and video sharing websites such as YouTube, "everyone" seems to be watching online video these days. 

According to ComScore, in the month of April, 2010, 178 million people watched 30.3 billion videos, with the average viewer watching 171 videos per month in the U.S. The opportunity for businesses that work to produce even basic video can be substanital. The month-to-month data clearly points to the fact that watching videos online is a trend that will continue to gain momentum.

Morgan Brown, the Director of Marketing for Turn Here, a leading production and advertising company based in Emeryville, CA lists several steps small businesses can take to market their businesses better with video.

• Aim for Authentic, Actionable Content
  Don't focus on all of the details and concerns over stock photography, videographers and production templates. Just be authentic and personal. Keep it short, less scripted, and be sure to ALWAYS include a call-to-action. Be sure to include some action path – for example, a trackable URL, a coupon, discount code, or unique phone number to call. This not only encourages viewers to engage with you, but also provides a tangible way to measure the results of your video.
   
• Add Video to Your Facebook Page
  Try to be fun and creative with Facebook video. Use it as a chance to let users see a more personal side of your company. Keeping it fun will help increase the amount of views and increase the interest of your fans.
   
• Get Your Video on YouTube
  YouTube and other video sites are great vehicles to reach an audience who might not find you otherwise. Best of all, you can create a branded YouTube channel and host your videos without incurring any bandwidth costs.
   
• Add Video to Your Google Local Business Listing
  This ultra-targeted form of marketing is highly effective for driving clicks and calls. And amid a list of company names, addresses and phone numbers, an engaging video brings your listing to life and sets you apart from the crowd.