Landing Pages
Common Landing Page Mistakes

Let's make something absolutely clear; people do not read on the Internet… they scan! They see headlines, images and bullet points. Depending on the personality type of your visitor, you have between 2 and 8 seconds to convince them to stay on your website and delve deeper into it. They click in… take a quick peak… and click out.  Having said that, here are some common landing pages mistakes:

• Too much text (some exceptions)
• Error pages, broken links and anything that does not work
• Too many required fields in contact forms
• Long load time
• Important information not above the fold
• Font size too small
• Inconsistent fonts & Inconsistent branding
• Lack of communication choices
• Poor color choices
• Content is centered on the page