Interactive Marketing to Increase thru 2014
According to Forrester Research

To help you understand the ever-changing marketing landscape we wanted to share with you results from a survey recently published from Forrester Research, a "leading, independent research company that provides pragmatic and forward thinking advice to global leaders in business and technology." 

Forrester surveyed 204 marketing executives from firms with more than 200 employees across multiple industries.  According to the survey results, "Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing."

Key Observations from the Survey:

• Interactive marketing spend will increase from $25.5 Billion in 2009 to approximately $55 Billion by 2014.
• When faced with overall declining budgets, these marketing executives conclude that "interactive marketing is less expensive, more measurable, and better equipped for direct response than traditional marketing."
• In 2009, Search marketing (Paid Search & SEO [Search Engine Optimization]) accounted for approximately 59% of the total interactive marketing spend and that number is expected to steadily increase through 2014.
• Social media will see the steepest growth of any channel in the 2009 forecast, particularly as marketers improve how they use social media to engage – not just reach – target audiences.
• As mobile matures as a marketing medium, its usefulness to marketers will improve.  These numbers will see significant growth over the next several years.